At Our Website we fully acknowledge that all information collected on the net should be protected. This Privacy Policy Document lays out the key elements of how we collect, store, transfer, and use the data from this survey.

Our Website collects and stores the data from answers to the questionnaire of every person who completes the survey successfully. This information cannot, in and of itself, be used to identify individual respondents by name and/or address, but it can be linked to specific browsers (the computer from which the survey is completed) by using cookies.

What are cookies?

A cookie is a small text file that is sent to your computer via your web browser when you visit some websites. Think of a cookie as an ID-card that is unique for any given browser. The job of the cookie is to notify the website when you return to it. Usually,the purpose is to allow the website to remember something about you at a later time.

Cookies should not be confused with viruses or programs that can be executed on your computer. Cookies are by themselves not malicious. They are just text-files that allow a website to store a limited amount of text.

Most Web sites use cookies. Cookies can tell the website how often you visit specific web-pages, which in turn helps newspapers, etc. to determine what kind of information you find interesting.

Cookies are also used in many online shopping systems to keep track of the items you have put in the virtual shopping cart.

Also, have you ever wondered how YouTube can remember the volume-setting on the video-player every time you return to watch more videos? Cookies are doing the magic.

Have you ever been offered the option to have a website remember your username and maybe also your password, so that you don’t have to login every time you return? Again, the answer is cookies.

Why do we use cookies?

Cookies are mainly used by for three different purposes:

1. We use cookies to make sure that the users who have already decided not to participate in one of our usability surveys can be recognised, so that they will not get a second or third invitation on the same website in the upcoming weeks.

When you opt not to participate in a survey – we want to respect that wish. Cookies help us identify users we should stay clear off.

2. We also use cookies to keep track of users who have already participated in one of our usability surveys. In order to avoid inviting the same user to multiple surveys across different websites, the cookie allows us to recognise users that have already participated in the survey at one of the many websites using the Our Website service. As soon as the user hits another website with Our Website installed, we can detect that the user has already completed a survey and can avoid having to bother him/her again with another survey invitation.

3. Furthermore we use cookies to collect data about which content is accessed on the Internet: Banner ad campaigns, text ad campaigns and more. By registering which cookies are exposed to certain Internet ad campaigns we are able to make anonymous target group profiles on whether e.g. men, women, old or young people have been the primary target of a campaign. These reports are usually used to plan and document online advertising campaigns.

We may make use of the cookie browser-data collected to build profiles of users containing non-personally identifiable information publicly and we may also share it with our partners – like publishers, advertisers (who may use this information to show you targeted advertisements) or connected sites. We will not make use of the information actually submitted in survey responses for this purpose.

What do your cookies contain?

We apply a unique ID-number to each cookie. The ID-number will allow us to assign a quarantine period to each ID. Example: If you decide not to participate in a usability survey or if you participate and complete a usability survey, we apply a quarantine period to the cookie ID, making sure that the survey-engine will not display another survey-invitation to you in the coming weeks.

We do not store any personal information OR data retrieved during a survey in the cookie.

What types of cookies do you use?

We use several types of cookies depending on the device and operating system in question. We have had complaints in the past about survey-invitations that keep popping up even after users had opted not to participate in the survey. In most cases the problem was related to software that kept wiping the cookies off the user’s computer. Without the cookie – we cannot register rejections or users that already have participated. To handle this problem, we are using different types of cookies, which in turn allow us to replace the traditional cookie if it is deleted. When you decide not toto participate in a survey – we want to respect that wish.

Other types of information collected

As with most other websites, we collect and use the data contained in log files. The information in the log files include your IP address, your ISP, the browser you used to visit our member websites, the time you visited one of our member websites and which pages you visited in our member websites.

Where and how is data from the questionnaires, etc. stored?

The Our Website systems are designed and built with data protection as one of the key considerations. Our data is stored by leading third-party database providers and cannot be accessed by any other person or system. Moreover, Our Website employees access the data to provide services for clients or for system-development purposes. Every Our Website employee has been suitably briefed on what constitutes the acceptable treatment of data.

How do we use the information provided in the survey?

Our Website is a market research company, and the data is used for Market Research purposes. Our Website adheres to the strict ESOMAR code.

Our Website provides information on websites and website-evaluations to clients around the world. Specifically, when a visitor to any given website with the Our Website system in operation completes the survey, the data feeds into an online report accessible by the website-owner. This report provides information on the quality and usage of the site. Only fully anonymized data is accessible.

Additionally, the data that you supply about any given website are used, in aggregated form, for creating benchmarks with which to compare other participating (in order to rank websites according to usability-performance).

When completing the survey each respondent will be invited to participate in an opinions-panel where, from time to time, members will be invited to participate in surveys about what movies they like to see, attitudes toward the global financial crisis or their feelings toward immigration issues. They may also be asked to share their opinion in news-polls about a wide range of the most important current affairs.

The opinions-panels can be operated by subsidiaries of Our Website or panels operated by third parties. However, we only cooperate with market research companies that explicitly adhere to the ESOMAR code of conduct, which in essence means no ads solicited in the survey panels. In case the panel is operated by a subsidiary of Our Website, the background data are used to target surveys to specific age-groups, or the like.

Information Sharing and Disclosure

Log Data, Market Research Data and Aggregate Information. We may share the following information with third parties, including, but not limited to, companies that buy our market research services: Log Data collected on both the Our site and third party websites tagged with Our tags, as well as aggregated, anonymised, information resulting from the analysis of such log data for a variety of market research purposes.

In addition, we may make use of the respondent´s consentingly elicited background information in combination with the submitted email address to initiate market research surveys. The information is used to target surveys to, for instance, specific age or gender groups.

We may make use of the cookie browser-data collected to build profiles of users containing non-personally identifiable information publicly and we may also share it with our partners – like publishers, advertisers (who may use this information to show you targeted advertisements) or connected sites. We will not make use of the information actually submitted in survey responses for this purpose.

Service Providers. We may employ third party companies and individuals to facilitate our Services, to provide the Services on our behalf, to perform services related to administration of the Services (including, without limitation, maintenance, hosting and database management services, and administration). These third parties have access to your Personally Identifiable Information and Log Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

If sharing of data is in (our best judgment) deemed necessary to comply with relevant laws and law Enforcement. Our Website cooperates with government and law enforcement officials and private parties to enforce and comply with the law. We disclose information and log data to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate to respond to claims and legal process (including but not limited to subpoenas), to protect the property and rights of Our Website or a third party, to protect the safety of the public or any person, or to prevent or stop any activity we may consider to be, or pose a risk of being, illegal or legally actionable