Outdoor signs are a critical component of any business marketing strategy. They have the potential to boost brand recognition, serve as 24/7 sales agents, and foster a connection with local customers. But not all outdoor signage is created equal, and it’s essential to understand what kind of message you want to communicate with your audience before you decide on the best sign design.
Research shows that 35% of people discover a business for the first time through its signage. An eye-catching sign that piques the curiosity of passersby and draws them into your establishment will convert them into regulars. Whether you’re hosting a one-time sale or promoting new products, the right business sign can draw in a steady stream of spontaneous shoppers.
Signage should reflect the unique culture of the area, which will in turn help build brand loyalty. Including subtle references to the neighborhood or incorporating elements of local architecture, art, and landmarks into your design can add a sense of authenticity that attracts and resonates with your target demographic.
Using the right color scheme can also make your business stand out from its competitors. Bright, high-response colors like orange and yellow are a great choice for grabbing attention, but remember to leave plenty of white space to avoid visual clutter that impairs readability. Lastly, adding bold graphics to your business signs can also enhance their visibility and create an instantly recognizable brand identity.
A well-placed business sign can also serve as an effective wayfinding tool, directing passersby to your front door. Clear directional signs can influence the route that customers take and help them navigate your storefront effectively, which maximizes your opportunity to convert interested shoppers into real customers.
An effective outdoor business sign should convey a clear, compelling, and concise message. Overcrowding a sign with too many words or overly complex designs can confuse and detract from the message. Incorporating a clear call to action in your content will also ensure that your audience is fully engaged.
An illuminated sign is an excellent way to catch the eyes of busy commuters and passersby on their lunch break. It can also reassure consumers that your business is open after hours, when they may be wondering whether or not you’re still open for their next shopping trip. Using a combination of dynamic, updatable content and bold, recognizable imagery, your digital LED sign can transform into a powerful messaging tool that drives sales and foot traffic.
Whether your outdoor business sign is a monument sign, pylon sign, or other ground-mounted structure, its height and design will have an effect on how easily it can be seen from the road or sidewalk below. Working with your sign shop in Madison to ensure that your outdoor business sign is at the right height for its intended environment will avoid expensive redesigns later in the process.